I've written campaigns, scripts, articles, case studies, customer stories and more marketing emails than any human should ever have to write. But whatever I'm writing, I try to remember one thing: there's always a human on the other end with absolutely no obligation to give a shit about what I'm saying. My job is to give them a reason to.
If you’d like to give people a reason to give a shit about what you do, then you should Hire Graeme Alexander Today™.